1. The SportAlliance platform - an end-to-end platform for the sports & health market. We leverage the power of technology to revolutionize the way sports & health providers interact with you.

2. The solution for the biggest problem in sports today: lack of motivation to stay on it. You will be rewarded with BEATs for your sports activities. Instead of letting computers mine new tokens, BEATs are earned by measured sportive activities.

3. Real-world use cases finally create mainstream adoption. Earned by and traded by millions doing sports, BEATs will have real world monetary value from the get-go. You can use BEATs to pay for goods and services inside a very attractive ecosystem.

4. All decentralized sports ecosystems connected by using the BEAT network - an open source blockchain network to reward and track all sports activities.

Who We Are

SportAlliance is a network of companies, with one common goal: to embrace all sport participants and providers, and encourage people from all over the world to do more sports.

We all know that increasing the amount of physical activity is good for us. Not only do sports and physical activities stimulate and sustain our health, sports also enhance our performance skills and increase our well-being. However, too few of us practice sports and exercise regularly and consistently.

SportAlliance is leveraging the vast possibilities of technology to support people who practice, and companies that offer, sports, fitness and wellbeing. This empowers both users and providers to most effectively reach their goal: to continuously motivate us, encourage us to keep going, and generally help those of us who aspire to a healthier lifestyle.


  • Magicline
  • Eurofit24
  • Bedarf.de
  • MySports
  • NoExcuse
  • GymLab

Partner Network Magicline

  • Gantner
  • GoCardless
  • Technogym
  • Matrix
  • InBody
  • LifeFitness

Core Values



We will build this dream on a solid foundation of in-house expertise, professional partners, cool customers, intelligent investors and marvellous team members. This is not some quick-shot, abstract, conceptual upstart. We are real: real product, real users, real technology. We are already engaging thousands on a daily basis - we want to turn that into millions. Worldwide.



To make a difference requires triggering the right emotions and having leverage. We start big and we touch the world of sports where it matters most: motivation. Motivation comes from seeing results, experiencing a community, shared experiences, engagement, ease of ‘bureaucratic’ tasks, and improvement.

Speed & Excellence

Speed & Excellence

To conquer the world, you need momentum and high aspirations. With our industry leading technology solutions, and by growing on a sustainable basis, we have the powerful legs and endurance to grow with you; and with our tested and proven service, the support to carry you yet further still.

The Problems


sports providers

need to attract, coordinate, bill, update and coach their customers

need to manage accounting, cash flow, investments and provide additional services


no online


lack of sustained motivation



need to book, schedule, pay, get coached, find instructors and be motivated

purchase clothes, training supplements, health supplements, sports equipment independently

The Solutions


The Sport Alliance Platform

Customer Interface

A network of sports community apps, fitness equipment, trackers, etc.

Our NoExcuse app is the role model when it comes to a seamless platform integration. It delivers an outstanding user experience for the connection of providers and the customers. Instant booking, payment, scheduling, interactive training plans and discovering new offerings are just the beginning.


B2B / B2C e-commerce marketplaces deeply integrated in the customer and provider interfaces

We leverage the deep wealth of platform data to offer better targeting for both providers as well as customers.

Service Layer

A wide package of services from financials to lead generation

Many typical business aspects beyond sports & fitness providers’ core competencies - or interests - distract their attention and consume unnecessary time, and therefore prevent them from reaching their full ambitions and their ultimate goals. We take this administrative layer off their hands, leaving them free to concentrate on their strengths.

Cloud Management

The leading software suite to manage the daily operations of sports & health providers

Minimal requirements in hardware - everything lives in the cloud. Membership management, recurring billing, customer relationship, sales tools, setting up wourkout plans, scheduling & booking, point of sales and hundreds of other features.

Customer Interface


Service Layer

Cloud Management Software


BEAT – The Fuel of The Worldwide Sports Ecosystem

Earn BEATs by Doing Sports

Instead of letting computers mine new tokens, BEATs are earned by tracking sportive activities within the ecosystem. The algorithm to determine the exchange rate of the trading pair sports / BEAT will be shared among a wide range of partners. A dream come true - connecting all decentralized partner ecosystems through a shared currency and common, measurable, standards.

Trade BEATs on Exchanges

BEATs will be listed on major exchanges around the world. By solving a real world problem for a global industry, expertly introduced in a core market with significant scalability, using a ‘live’ working platform, managed by an exceptional team, we are confident of generating tremendous attention and high trading volumes.

Pay with BEATs within The Ecosystem

Earned and traded by millions of participants doing sports, BEATs will have an immediate monetary value. You can use BEATs to pay for goods and services in an ever-growing and exciting ecosystem. Or you just hold on to your BEATs, and watch the value rise inexorably as this unique mini-economy, based on the world’s (second?) favourite leisure pastime, grows exponentially.

Achievements and Roadmap

More than a Dream and a Whitepaper

  • already the market leader position in Germany, Europe’s most populous country and biggest economy, with a dominant market share
  • state-of-the-art cloud platform built by 40 (and increasing) class-act developers
  • high volume roll-out (internationally) in 2018
  • partner ecosystem already up-and-running, deeply integrated into the platform – ready to scale
Download Whitepaper
  • 2014 Start of development of Magicline - the leading cloud software for managing the day-to-day operations of sports, fitness and health providers
  • 2015 Founded Eurofit24 GmbH to provide financial services, currently managing a receivable volume of 50 million euros per year
  • 2016 Founded Bedarf.de GmbH and MySports GmbH to provide an initial model for the e-commerce segment
  • 2017 Releasing the first alpha version of the NoExcuse app, part of the customer interface for people to interact with their sports providers and each other
  • 2018 Q1 ICO of BEAT
  • 2018 Q2 Releasing a revamped version of NoExcuse with real world use-cases for BEAT (earning / spending)
  • 2018 Q3 Beginnig of internationalization of the SportAlliance platform, targeting English-speaking markets at the first stage
  • 2018 Q4 Alpha of the blockchain mainnet for tracking sport activities and connecting existing sport-related ecosystems
  • 2019 Conquering the world: more partners, more countries, more providers and more users
  • 2020 25% of all BEAT token rewards have already been earned by sportive activities. Exponential decrease based shortage of remaining BEAT rewards enables expected price rise of 1 BEAT = 1 EUR

Join the BEAT ICO

BEAT Token

Ethereum ERC-20 Tokens
60% will be earned over 20 years via sports activities


expected to be traded on multiple exchanges

Participate with Ether

more options including fiat will be added in future phases

ICO - Price

1 BEAT = 0.01 EUR

No Minimum Contribution

feel free to contribute 1 Wei

Referral Program

multi level referral program

Exceptional Team

140 employees, 40 developers, experienced management team and well connected advisors


already several hundred man-years invested in research & development, dominant market-leader in Germany, ready to scale worldwide


These proven experts will guide us on our way to change the world of sports.

Christopher Obereder

Christopher Obereder

Tech Entrepreneur, Investor, Crypto, ICO, Forbes 30 under 30.

Christopher Obereder is a 26-year-old serial entrepreneur, who lived in Silicon Valley over the last years and was selected to be one of the Forbes 30 under 30. He was able to build one of the largest crypto influencer networks with over 200 professionals and knows how to gain traction on Telegram. Christopher is the CMO of Trade.io and is helping NAGA Group on the marketing side, which were able to raise over $80 million in their ICOs.

Brian Condenanza

Brian Condenanza

Seasoned ICO Advisor, Entrepreneur, Investor, Blockchain & Cryptocurrency Enthusiast

One of most successful and influential young entrepreneurs, Brian is an early investor of Bitcoin and a passionate cryptocurrency and blockchain advocate who has amassed over 1 million followers on Twitter where he shares future promising ICOs and helps companies connect with their audience.

Alexander Haxton

Alexander Haxton

Cryptocurrency advocate and blockchain consultant.

Alex Haxton was an early adopter of Bitcoin in 2012. He began trading and investing in Bitcoin while being a cryptocurrency advocate on social media. Since then, he has become a cryptocurrency and blockchain consultant and advisor to companies seeking to embrace the blockchain and cryptocurrency sphere.

Joshuwa Roomsburg

Joshuwa Roomsburg

Cryptocurrency Marketing Advisor

Josh spent 10 years working with some of the biggest athletes and celebrities to build their brands online.

Now he's using his experience to take over the crypto industry. Within the next year he will become a top 10 face in the crypto industry by working with some of the biggest projects using blockchain technology.


BEATs are about substance and sustainability.

But what do we mean when we talk about having a great plan? Why did we decide to take on this humongous project? And who does stand behind it with so much passion and determination?

Download Whitepaper

Talk to Us